Terri Bonnett

Terri Bonnett

3 Classes About Compare The Market You'll Want to Learn To Succeed

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Law firms engaged in digital marketing should have and use social media channels. If you are going to use social media and post 3 topics per day to your Facebook page, make sure you continue to do this throughout the campaign. Keep track of what you spend, make sure you have a peg in the ground on the spend and don’t leave marketing campaigns to run on without daily supervision - especially on Adwords adverts, a badly setup and unmonitored Adwords campaign could easily spend R5000 in a day. Update your website and make sure you have proper call to action items on your pages. Wherever possible, implement systems to measure your campaigns - for example Google Analytics to see how many people opened a certain webpage on your law firm website - there are also ways to measure your conversions from people taking a certain action. If you are going to place an ad in the local community paper every week for 8 weeks, order it up front and make sure everything is done up front, so that there is no chance of it falling by the wayside. There are 2 types of membership: Full and Associate and those interested can find out more by e-mailing the association.


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